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Why do I need
a website? |
- Get visibility - Future customers
can find your company's products and
services on the web.
- Add credibility - A website
builds trust and gives customers the
assurance that you have what it takes for
them to do business with you.
- Differentiate your offerings -
Show potential customers that your products
and services are different from your
competitors' and easy to find on your
website.
- Impress your customers - Share
raving reviews from your customers. Use your
website to showcase your expertise and
experience.
- Attract and retain customers -
How? By knowing your customers. Understand
their actions from buying your product or
signing up for your service to joining your
mailing list. Build customer loyalty through
state-of-the-art customer relationship
management tools.
- Grow your sales - Open up an
additional channel for growth. Use your
website to aggressively market your products
and services.
- Redirect and minimize support calls
- Your website can answer many common
questions for your customers. Customers can
locate your store, generate a map and
driving directions to your store, look up
your contact information and receive a free
quote. Your customers will feel empowered by
finding answers to their questions more
quickly and efficiently. This also helps
reduce your customer support expenditures,
improving your bottom line.
- Enlighten your customers -
Provide the educational materials that
customers need to make purchase decisions
and provide them with the ability to
bookmark your site. You know what they need
to know - make sure they can easily find
this information on your website.
- It pays for itself - Your website
pays for itself, often several times over.
Your website will sell your products,
generate sales leads and save you
significant money on customer support costs.
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What will a
website do for my business? |
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It can do
exactly what you want it to do for your
business. You need to determine your goals.
What do you want your website to do? It's a
critical question. It's okay to accomplish one
goal and add capabilities to achieve
additional goals over time. Below are examples
of goals that you may want to achieve for your
business: |
- Establish a professional online presence
- Promote your business or brand
- Sell products and services on the web
- Win new customers and retain existing
ones
- Gather or provide information, or enable
discussion
- Showcase your expertise through a
catalog, gallery or portfolio
- Attract and recruit talent
- Promote an event
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What's
involved in creating a website? |
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There are
several steps including: |
- Registering your domain name
- Deciding on the look and feel, content,
functionality and hosting services
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Register your
domain name (www.nameyouchoose.com) |
- Your domain name is the name of your
website and oftentimes the name that people
type in their web browsers to get to your
home page.
- You can register your domain name at
anytime - before, while or after your
website is designed.
- Purchase a domain name that fits your
business:
Example: Naming it after your
business -
www.abcelectronics.com
Example: Naming it after what you do
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www.taxlawyer.com
- Register your name ASAP. You do not want
your competitors to choose the better name
and have an automatic advantage over you.
- Need help registering your domain name?
We'll be happy to provide guidance when we
start your website design process.
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What should
my website say? What content should I include? |
- Browse the Internet and find examples of
other websites you like. Look at your
competitors' sites as well as those of
companies you admire.
- Start with the following for each
website:
Home - This is critical. It's the
first page a visitor will see. Provide a
brief background about your business and the
key products or services you offer.
Differentiate yourself from your
competitors.
About Us - Provide company background
and contact information such as your
business name, phone number, location, hours
of operation, etc.
Management Team - If your team is a
key competitive advantage for you, add a
brief biography for each team member. Add
their pictures for a personal touch.
Products or Services - List the key
selling points about the products or
services you offer.
- For most people, our
small business
website design package is a great start.
- If you have many products or services
and want to explain each one in detail, then
our larger
corporate website design package
will work better for you.
- If you need an
ecommerce website, where
you can sell products online, we can help
you build that as well.
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What should
my website look like? |
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The type of
content you have (e.g. a simple brochure-site,
a basic product site or a large catalog) and
your desired business image will determine
your design and layout. |
- The colors, images, font and layout all
need to reinforce the image of your business
(conservative, fun, artistic, etc.).
- If you already have an existing
corporate identity (logo, business cards,
stationery and brochure), it's important
that your website's look and feel is
consistent.
- It's important that a knowledgeable
professional in design and branding manage
this process for you.
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How is my
website built? What's the next step after the
design and layout? |
- Create the actual web pages using a web
programming language such as HTML.
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Now that you have the design look and feel
that you want, it's time to build the pages
to be viewed by people who browse the
Internet.
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Multiple versions of HTML and web browsers
make this a difficult task. If not done
correctly, your pages will not look the way
you want them to.
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We can help. Our people are specialists in
programming in HTML.
- Add text and images. Now that
your pages have been developed, add the
content you want displayed on your site.
- Test your site in multiple web
browsers. After the pages are complete,
they should be tested in multiple web
browsers such as Internet Explorer and
Netscape to make sure the appearance of your
site is consistent.
- Publish your website. Send it to
the web for the world to see.
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It sounds
like a complicated process but with Web
Integrated's help, we will guide you every
step of the way. |
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Hosting and
Maintenance |
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Your website
needs to be seen on the Internet. There are
many places that can host your website
efficiently and cost effectively. Prices range
from a few dollars a month to several hundred
dollars a month. You pay for what you need.
The amount you pay depends on many things like
the number of visitors to your site, required
disk space or add-on hosting services that you
require. However, keep in mind: |
- The website that you get from Web
Integrated can be hosted anywhere.
- Web Integrated can help you with web
hosting services.
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How will
visitors find my website? |
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How do you
drive new customers to your website? You have
lots of options including: |
- Search Engines
- Millions of people use search engines
like Google, Yahoo and MSN.
- Once a search engine learns about your
website, it will "crawl" the pages in your
website and build an index of the words on
your pages.
- When people use a search engine to
search for a phrase - for example, "Los
Angeles homes for sale" - search engines
will return all the pages that contain that
phrase.
- There may be millions of web pages that
are returned.
- The process of optimizing your site so
you show up first or on the first page of
search engine results is called "search
engine optimization." There are many
companies that specialize in search engine
optimization. If this is something you're
interested in, tell us when we start work on
your website project so that we can create
placeholders (meta tags) for this text.
- You can get started by submitting your
website to a search engine. Most search
engines let you do this yourself.
- Online Marketing or Pay-per-Click
- You can also buy your way into the
search results.
- By buying keywords, you ensure your
website appears when people search different
phrases. For example, "real estate agents in
New York" could be a keyword you buy so when
someone types in that phrase, a link to your
website will appear.
- In general, the more you're willing to
pay for keywords, the higher your ad will
appear in the search results.
- Each pay-per-click program is different.
Refer to Google, Yahoo and MSN for details.
- Banner Ads
- Ever see those banner ads floating on
top of news articles? You can have that,
too.
- A banner ad gives you professional
presence on well known syndicate sites, such
as Yahoo and MSN. When someone clicks on
your ad, they will be taken directly to your
website.
- Find out more about our banner ads.
- Word of Mouth
- One of the best ways to drive traffic to
your website is to get other people to talk
about it.
- Providing educational reference material
on your website can have that effect,
getting visitors to refer colleagues to it.
- Include interesting articles.
- Provide humorous or entertaining
material.
- Offline Marketing Materials
- List your website in your offline
marketing materials such as on your business
card, stationery and brochure.
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What’s the
difference between a template and a complete
website? |
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A template is
a tool you can use. A website template is a
design and layout for one or more web pages -
for example, Home Page (index.html), Product
Page, About Us Page, Contact Us Page, etc.
Website templates are the foundation you use
to generate your own web pages and build your
own website. The website template is the
skeleton. A complete website is a template
plus all the web pages that get created from
it. A website includes the copy, images and
content you want included on every web page.
If you are web savvy and want to build your
website yourself, choose our website template
package. But if you are just starting out,
choosing our
small business website design or
corporate website design package is
recommended. |
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Here are the
reasons why Web Integrated's
website design
services are a smart choice. |
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