Company \ Case Study \ ResponseMePal

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
• Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
• Adding advertisements in e-mails sent by other companies to their customers.

Email Marketing is probably one of the effective way to attract new customers, keep in touch with existing ones and cut costs. You can easily build profitable customer relationships by executing an effective, personalized and timely email marketing campaigns with an AutoResponder.

AutoResponder is an essential instrument of email marketing that provides facility of responding to individual customer. If you do not reply them promptly you will not only miss the opportunity but you will probably lose a customer for your life.

Responsemepal is a site that aims towards the concept of e-mail marketing. This site also provides it’s own autoresponder with its own unique and powerful features.

Let’s have a look towards those features that makes the Responsemepal’s autoresponder different from other available autoresponders.

Autoresponder includes the Mailing List Utility that will help the user to easily build and manage this essential asset of any email marketing strategy. The Mailing List Utility guides the user through the process of creating a new mailing list and helps to manage it in a most efficient way.

The user can create his own header and footer for the mails or messages which he wants to send to his members or to whom he wants to send the mails.

User is allowed to import his mails in various formats into his portion of database. Email files can also be uploaded into user’s account.

This feature makes the email marketing campaign more alive and interactive. When ever a new user subscribes for a particular member’s newsletter then information is sent to that member and then he can manage his own subscribers and can even create different groups for the subscribers.

The user can even change the group of subscribers if he so desired. If user finds particular subscriber’s activities as illegal then he can even blacklist that subscriber and in future the subscriber will be banned from receiving the newsletter.Member’s can also unsubscribe at their own wish from user’s newsletter.
 

This feature helps to convert a simple text message into a HTML message and vice versa. User can add images and font colors with a simple click of a button. The HTML Editor will even create hyperlinks and email links automatically. User can even see previews of the messages by pressing one tab.

Undeliverable mails and bounced back mails are automatically handled by the autoresponder. After multiple unsuccessful deliveries the autoresponder will automatically remove that mailing address from the users account.

Autoresponder will automatically remove "duplicate" email address from mailing list. It also removes any duplicate email per subscriber.

Complete statistics for each user is maintained. The various navigation links are provided in member area so that user can view them and by clicking each link he can view the information regarding the links. The links can be viewed in Fig:2.
 

The proper handling of user’s statistics builds the user’s confidence into this autoresponder mailing system and this confidence is an essential and vital part for the promotion of sales and popularity of any site.

It allows the user to set up an unlimited number of tracking Url’s that a user can place in their follow up message. There is an extra feature added where user can also track about how many prospects have been clicked through links in his email.
Thus user can also check the follow ups about the interests of the user’s those have clicked the links.

The autoresponder is also having a very powerful content management system(CMS) or admin panel from where administrator of the site can control the whole functioning of the entire site. The administrator can view, add, delete, update Members of the site through Member Manager and can also perform same functioning to the Newsletters available for the visitors and the user’s of the site through NewsLetter Manager. The four major features of admin panel are shown in Fig. 3. The rest of two also contribute majorly in proper functioning of the entire site.