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Company \ Case Study \ Bay Events

Industry Overview: Events Management and Organization

Site: http://www.bayevents.com

Description: Bayevents is a site that is created to mark the presence of the cities lies in the bay area of the USA. It includes the cities like San Francisco, Oakland, San Jose and California. This site provides a strong emotional connection to each of its user and a friendly environment that creates links between its ??. This site provides them a platform where they can interact with each other through various events and parties.

Project Overview

Bayevents planned a sequential and thorough methodology with intensive research and analysis, detailed planning and comprehensive approach to create a new way of interacting with the people who are having similar fields of interests and with those who want to interact with the world with their new ideas to enjoy the life.

One of the user of Bayevents commented that “Bayevents is a smart way to communicate with the people of same interest without roaming throughout the world.”

Bayevents is a multifaceted site that provides various facilities like online-chat, events management, photo gallery, forums, classifieds etc all available at one place.

Features

1. Architecture

A good site’s architecture contents in a fashion that allows for effective online delivery. Some of the components that are included in Bayevents are as follows:

  • Navigation
    The foundation of any site, an effective navigation structure allows users to quickly find what they are looking for. Bayevents allows visitors to seamlessly move through the site, focusing on the message and contents rather than negotiating confusing menu options.
  • Layout of Products
    Presenting products in a well-organized and positive fashion encourages users to focus on learning the benefits of each product. Popular products were chosen for feature display, and combined with supporting imagery to help users identify with and locate their relevant policy.
  • Layout of Events
    The events are main building blocks of this site. Bayevents provides very effective way to present the various events. The featured events are classified along with the presentation of the friend’s list.
  • Layout of Homepage
    First impressions are lasting impressions: The home page layout was carefully planned to display the most critical information and value proposition in an effective visual format.

2. Usability

Steve Krug said it best: “Don’t make me think”

An easy-to-use website offers a positive user experience that allows visitors to focus on evaluating the product instead of searching for information, and also suggests the company an ease to work with in every respect. Bayevents site is extremely usable from many perspectives. Here are some of the usability features that are implemented:
 

Navigation and orientation features

  • Photographic presentation of events
  • Multiple User Paths
  • Color coding

Audience tools

  • Forums Presentation
  • Chat facility
  • Tickets availability
  • Quick Contact form
  • Searching Facility of Events

Download time management

  • User-initiated events
  • Maximized text, minimized graphics
  • Tickets availability and printing
 

3. Interactivity

Interactivity offers an opportunity to engage visitors to an extent that far exceeds static content. By offering user-initiated presentations, Bayevents provides an immersive and extremely memorable user experience.

The chat and forum facility offers a breathtaking way of communication between the members while offering unexpected and fun “surprises” to visitors.

4. Brand Awareness

Bayevents also provides brand awareness among the visitors and the registered members by featuring the latest brand products on their home page section.
Bayevents also provides the facility to buy those products.

In this way Bayevents has succeeded in creating a highly positive image and tremendous impact among its users about the company and its products. Word-of-mouth advertising is bolstered by this memorable experience and impression offered by the site as a whole is awesome.

5. Classifieds

Classifieds offers a vast range of details for various sections which covers almost all section covering trading, selling, Housing, Electronics and computers, employment and jobs, community info and many more that are highlighted under this section.

In this way Bayevents gives its clients a better understanding of all the services that it provides. The various sections under classifieds itself cover a vast range of distributed facilities.

6. User Path

The best websites entice users to explore, and multiple user paths make exploration easier and more likely to occur. User paths consider not only multiple routes through the site, but also consider what visitors are looking for and how they will find it.

Users typically scan pages quickly and rely upon standard visual cues to decide where to click. Because searching for information can quickly become a frustrating task, multiple user paths increase the chance that visitors will find the link they want in a minimum of time.

By considering diverse user levels and proposing a variety of user tasks, it is possible to anticipate the needs of many users.

User paths help plan for a site that entices users to explore and provides a highly usable interface to navigate - thus contributing to a pleasant user experience and increased customer conversion.

7. Searching

The best websites of the world provides facility for its users to find the desired information easily. In this aspect Bayevents provides searching facility for its users to search the required information throughout the site in easy manner.
Users of Bayevents find the searching facility more easy to use as compared to other events organizing sites.

8. CMS

Content Management System (CMS) is about having control over the website. CMS allows administrator of the website to change the look and feel and the content of the site more quickly to reflect the dynamic nature of the site.

Bayevents is having a powerful Content Management System that allows the administrator to manage the site without having much botheration about the sites’ look and feel.

The CMS of Bayevents is having some very useful and easily implemented features that make this site different from other event management sites. Some features are as follows:

  • Banner Manager
    Banner manager is a feature that provides facility to add banners. These banners will be displayed on the user end. In this way Bayevents provides its users some useful information about various products and companies. The banner can be a FLASH or a normal static HTML banner
  • Abuse Manager
    Abuse Manager helps administrator to view the illegal intrusion of the members to other member login. This way admin can take steps according to the rules of privacy for the site. Users are free to register complaints if they are troubled by spam mails. In this way the users are made more comfortable to feel site as the secured way of communication.
  • Info Manager
    As name suggests, the Info Manager provides information but to the administrator. In this way administrator can view any information based on the searching criteria he desired.
  • Events Manager
    Events Manager is the main feature of this site. The Administrator can add various events that are going to be organized in the coming future. These can be made highlighted or featured on main page according to the admin choice so that users able to view the events of their choice in their member area. Admin can set priority of the events according to which they are visible on main page to the user.
  • Contest Manager
    Contest Manager provides administrator a facility where he can add various contests to the site to make it more lively and eventful. These contests builds up a healthy and competitive feeling among its users. Thus prompting more user to become members of the site and take participation in those contests.
  • System Mail Manager
    System mail manger provides facility to the administrator to send automated mails to the members making them alert about the various happenings. This is a very useful utility for the admin.
  • Ticket Manager
    Ticket manager is one the best facility that is added to this site. Administrator can create and view box office report, creates ticket surcharge and can view E-tickets facility that is provided to the members.

Conclusion

Results are still emerging since the site is launched recently-yet it has reported extremely pleasing findings.

 
 

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